Impressions took off at 53 sites, and 11 of them held their ground

DATAPREPREP · data as of 2026-08-16 · 2 min read한국어로 읽기

Rising and holding came out as separate results. Measuring the impression curves of 53 sites, 49 had a rise score of 45 or more, and 11 kept a hold score of 45 or more through the end of the reporting period.

This is Korean search data, taken from the Naver Search Advisor impression charts of 53 Korean local-service sites. Once impressions climb off zero, the job can look finished, and the shape of the chart after that first climb rarely gets a second look.

We measured the shape of each chart: how far impressions rose, and how much of that rise was still there at the end of the reporting period, each scored from 0 to 100.

Finding 01

The median rise score was 60; the median hold score at the end was 26

Most dots cleared 45 on the rise axis; 11 cleared 45 on the hold axis

Both 45+
Other

Each dot is one site. Only the industry group is shown, not the site's name.

49 sites scored 45 or more on rise, and 11 sites scored 45 or more on hold at the end. The score for the moment impressions arrive and the score for what follows came out differently.

Grouped by curve shape: 11 firm, the rest moderate or weak

Number of sites in each grade.

Finding 02

Median hold by industry group ranged from 49 down to 11

Diet & body care held on best; Hair salons fell back the most

Each bar is the group's median hold score at the end of the reporting period (0–100).

Diet & body care and Legal services rose by similar amounts, 60 and 62, but their hold scores split: 49 and 26.

Industry group	Sites	Rise	Hold at end	Both 45+
Diet & body care	8	60	49	4
Specialty cleaning	10	65	29	2
Legal services	13	62	26	0
Construction & repair	14	58	23	4
Hair salons	8	49	11	1

So what belongs in a search performance report?

Next to the date impressions started, record the rise and the hold at the end as separate numbers, taken from the same capture.
Report the sites that rose separately from the sites that are holding.
For sites with a low hold score, plan separately what to add after the rise.

Methodology

Rise is how far the peak climbed relative to the first third of the reporting period; hold is the share of that rise still present at the end of the period. Both are 0–100 scores measured in pixels from the Search Advisor chart, not impression counts.
Sites with both scores at 45 or more are graded firm, sites with at least one score at 30 or more moderate, and the rest weak.
The 60-day reporting period spans the July rise and the August plateau, so most curves end below their peak.
The reporting period is the last 60 days and the capture date is 2026-08-16. All 53 sites share the same reporting period.