What we build

We build pages AI answers can cite

We rebuild your website so search engines can read it, add a page for every query your customers search, and create the documents and outside references AI answers draw on. Submitting everything for indexing is part of the job.

01Stage 1

Website migration

We move your site to a structure where pages are generated from data. The HTML crawlers receive contains the body text, and 300 answer pages can go live at once. Sitemaps and structured data are built in from the start.

  • Website build, with as many subpages as you need
  • On-page SEO across five areas
  • Accounts, booking or site search scoped separately when needed
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Website checkExample
After buildBefore buildAll
  • Is the body text in the HTML?Pages drawn only by JavaScript can look emptyIn place
  • AI crawlers allowedrobots.txtAllowed
  • SitemapGenerated at buildPresent
  • Structured dataJSON-LD0 duplicates
  • Meta tags and preview imageSet per pageIn place
  • Page load speedCore Web Vitals · mobileMeasuring

We check the HTML crawlers actually receive. Crawling has to be allowed here for everything after it to pay off.

02Stage 2

Programmatic SEO

We list the queries your customers actually search and build a separate page for each row. A page goes live only when it carries at least three data points of its own, and the pages sit on a subdomain separate from your main site so they are evaluated on their own.

  • Entity-based design: one keyword cluster of 300–500 pages
  • Entity-based expansion: each additional cluster
  • Need more? We size the page count together
  • If key pages aren’t indexed, we report the cause before adding more

We ran this playbook ourselves first: 53 sites published on the same structure, and all 53 were getting impressions within 30 days (Naver Search Advisor).

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Keyword clustersExample
ClustersIndex coveragePages
3 clusters1,110 pages
  • Product × care method1 subdomain420 pages84% indexed
  • Area × repair1 subdomain380 pages71% indexed
  • Brand × size1 subdomain310 pages48% indexed

For clusters with low index coverage, we recommend pausing expansion first. More pages bring impressions only where there is search demand.

03Stage 2 workstream

Indexing

Search engines take a while to notice a new site, and until they do, your pages appear nowhere. We register the site with each search engine, verify ownership and submit sitemaps to open a crawl path. Then we report how many pages are indexed, exactly as the webmaster tools show it.

  • Site registration and sitemap submission for Naver, Google and Bing
  • Registration status and sitemap results passed on as reported
  • Key pages that aren’t indexed, reported with the cause
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Submission logExample
AllSubmittedPending
6 itemsNaverGoogleBing
  • How to remove pilling from knitsJul 12Submitted
  • Wool washing temperaturesJul 12Submitted
  • How to store cashmereJul 15Submitted
  • Fixing stretched-out knitsJul 15Submitted
  • How often to dry-cleanJul 19Pending
  • Packing away winter clothesJul 19Pending
04Stage 3

Citable documents

We write one document for each question your customers actually ask, with the answer at the very top so an AI answer can lift it as is. AI answers pick whole documents from the web, and without a document worth picking, you are not a candidate. Every document is also submitted to search engines.

  • Citable document production
  • UGC content production
  • Citable documents go on pages we build; UGC goes on platforms where user posts accumulate
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Citation candidatesExample
InformationalComparisonCommercial
  • Another documentOther domain
  • Your brand guideYour domainYou
  • Another documentOther domain

The engine decides what gets cited. We build the documents that make the shortlist.

05Stage 3 workstream

External proof

A company’s claims can’t be verified when they exist only on its own site. When the same facts show up elsewhere, you become eligible for AI answers. Our work extends to building the placements where those documents live.

  • Expired-domain acquisition at auction (the winning bid is separate)
  • Content restoration for lapsed domains
  • Supporting links planned by structure, not by count
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Outside placementsExample
PlacementsRestorationNaming
  • Expired domain acquiredBacklink history checked three waysSecured
  • Past content restoredWayback-based · internal links rebuiltRestored
  • PlacementsEvery published URL loggedLive
  • Supporting linksPlanned by structure, not by countPlanned
  • Name consistencyName · description · contact made uniformChecking

Our scope ends at securing placements. What media outlets cover is up to them.

We start by checking what your website should build first

We open your site, check what is indexed and which queries it appears for, and reply with what to fix first.

Free audit