Stage 3 workstream · External proof
Make the same facts verifiable beyond your own site
A claim that lives only on a company’s own site can’t be verified by someone meeting that company for the first time. When the same facts appear elsewhere, you become eligible for AI answers. We build placements for your documents and, where it helps, restore the past content of a lapsed domain to serve as one.
- 1Website migration
- 2Programmatic SEO
- 3Citable documents
You are viewing External proof, work that runs inside Citable documents. It comes with that stage rather than as a separate choice.
Two or more of these means it’s time to look outside
- Searching your company returns only your own site
- AI tells people there isn’t enough information about you
- An old site or domain you used to run has disappeared
53 sites published in the same sequence all appeared in search after an average of 33 days (Naver Search Advisor)
What we do
What we build outside your site
We work in order: each step finishes before the next begins, and you can also start with a single step.
- 01
Secure placements for your documents
Without a place outside your site, even a strong document only circulates at home.
- 02
Restore lost content
We restore the content of a domain that genuinely operated in the past and use it as a placement. Search engines recognize a placement when there is real content on it.
- 03
Align your name inside and out
When your brand name differs from channel to channel, it won’t merge into one entity. We standardize it everywhere.
- 04
Structure over count
What decides the outcome is where and how documents are placed, more than how many placements there are.
Deliverables
What you have afterward
These are the exact deliverables you receive. What you get, how many and to what spec are all settled before kickoff.
- Where each document is published, with URLs
- Restored content with its before-and-after status
- A list of names aligned across your site and outside channels
- Records confirming each placement is live
Scope
What external proof includes
A company’s claims can’t be verified when they exist only on its own site. We build placements so the same content can be seen elsewhere, either by restoring a domain that still carries past content or by acquiring an expired domain at auction on your behalf. Where to publish follows from the documents written in Stage 3.
Content restoration
Restores a lapsed domain’s past content · Wayback Machine-based
$110
Domain auction service
We bid on expired domains at auction for you · the winning bid is separate
$220
Questions
Common questions about external proof
If your question isn’t answered here, send it to us as it is and we’ll answer it the same way.
- Do you create mentions for us?
- No. Coverage that media choose to give can’t be manufactured, and manufacturing it violates search engine spam policies. Our work is building placements for your own documents.
- How many placements do we get?
- We plan by placement and structure: what goes where, and how, is written into the spec, and each placement is logged with its URL and check date. Fixing a number first leads to building just to hit it, which is exactly what spam policies call out.
- Won’t search engines penalize this?
- The line is whether each placement has something real to read, regardless of how many exist. That’s why we restore past content, so every placement carries something worth reading.
- Why acquire an existing domain?
- A place that has already earned trust moves faster than a brand-new one. We pick expired domains that genuinely operated in the past and restore their content.
- Can we buy this stage on its own?
- Yes. Without documents to place, though, you end up with empty placements. The right order is documents first, then placements.
Next stages
What comes after the placements
Each stage pays off once the one before it is done. You can hire us for a single stage, and we start by checking where you are now.
- 01
Website migration
We move hand-built websites to a data-driven structure, with body text in the HTML crawlers receive and sitemaps and structured data built in.
- 02
Programmatic SEO
We list the queries customers actually search and build one data-backed page per query from a single template, starting with one cluster of 300–500 pages.
- 03Cited
Citable documents
Citable documents with one direct answer per question, submitted to search engines and placed where they can be verified outside your own site.
We start by checking what can be verified about you outside your site today
We open your site, check what is indexed and which queries it appears for, and reply with what to fix first.