Pricing
Decide what to build first, then see the price
We build in three stages. Stage 1 moves your website to a structure search engines and AI can read, Stage 2 adds a page for every query you should answer, and Stage 3 writes the documents AI answers can cite. Each item has its own price, and Stage 3 also comes as a monthly plan with 5, 10 or 20 documents from $330.
- Stage 1
Website migration
We move your site to a structure search engines and AI can read. The stages after it pay off once this is done.
Learn more - Stage 2
Programmatic SEO
We build answer pages for every query people actually search.
Learn more - Stage 3
Citable documents
We write documents AI answers can cite whole and build placements where they can be verified outside your site.
Learn more
What’s included
Services by stage
What each stage builds and what it costs. Order only the items you need, or bundle Stage 3 into a plan below for the same work at a lower price.
Stage 1Website migration
We move your website to a structure where pages come from data. When a site doesn’t show up in search, the cause is usually a build where every page is made by hand, not the writing. After the move, adding 300 pages takes no extra work. If you don’t have a website yet, we build one here.
- Website build$410
- Subpages$110
- On-page SEO$360
During the move, existing URLs are redirected to the new ones.
Stage 2Programmatic SEO
We build one page for every query your customers actually search. Each keyword cluster produces 300–500 pages that bring in search traffic without buying ads. The more your industry’s queries split into hundreds of variations, the bigger the effect. If there are only a few, you can go straight from Stage 1 to Stage 3.
- Entity-based design$660
- Entity-based expansion$510
- EnterpriseCustom quote
We size the page count together during the free audit.
Stage 3Citable documents
We write in a form AI answers can lift whole and publish it outside your site. The two items differ in where they are published: citable documents go on pages we build, and UGC content goes on platforms where user posts accumulate. The placements themselves come from External proof.
- Citable document$45
- UGC content$35
You can start with a single piece to see how it works.
Stage 3 workstreamExternal proof
A company’s claims can’t be verified when they exist only on its own site. We build placements so the same content can be seen elsewhere, either by restoring a domain that still carries past content or by acquiring an expired domain at auction on your behalf. Where to publish follows from the documents written in Stage 3.
- Content restoration$110
- Domain auction service$220
The domain’s winning auction bid is separate from our quote.
Plans
Stage 3 as a monthly plan
Pick individual items above, or bundle Stage 3 into a plan that runs month to month. Bundling costs less than the same items bought one by one, and the main difference between plans is the number of citable documents.
Starter
For getting started
$39015% off
- 5 citable documents
- Indexing for every document
- Supporting links in a second- and third-tier structure
- Basic keyword analysis
- Monthly performance report
Standard
For owning one topic
$92020% off
- 10 citable documents
- Indexing for every document
- Supporting links in a second- and third-tier structure
- One on-page SEO audit
- Dedicated account manager
A single document rarely makes the shortlist. The overseas research benchmark we follow counts a topic as covered when a brand appears for four of five related questions (ChatGPT, US). 10 documents cover those five questions twice over.
Scale
For multiple brands or locations
$2,05025% off
- 20 citable documents
- Indexing for every document
- Supporting links in a full second- and third-tier structure
- Full on-page SEO audit
- Detailed monthly report
- AI answer readiness review
Prices in US dollars, excluding applicable taxes. Sign now and these prices apply instead of the list prices ($390 · $920 · $2,050). Plans are billed monthly. Stage 1 and Stage 2 prices are in what each stage includes.
How the three stages run
Set timelines and set deliverables
Every phase has defined deliverables. Here is what you receive, and when, from kickoff to the final report.
- 012 weeks
Kickoff design
Paid ($220), credited in full toward the main engagement
- Design document
- Target question taxonomy
- Baseline report (at kickoff)
- 02Ongoing
Production
Monthly plan
- Stage 2 · Programmatic SEO rollout
- Stage 2 workstream · Indexing
- Stage 3 · Citable documents
- Stage 3 workstream · outside sources and consistent company details
- 03At close
Results report
Included
- Final report (at close)
- Change log against the kickoff baseline
- Index coverage and citation counts
Questions
The six questions clients ask most before signing
What holds people back usually isn’t the price but the chance something goes wrong. Here are answers to those six. If yours isn’t here, send it to us as it is.
- Won’t search engines treat this many pages as spam?
- They will if you mass-produce thin pages. The line isn’t the page count but whether every page carries genuinely different data. So we open combinations only as far as the data goes: 300 data rows make 300 pages.
- Isn’t this just AI churning out content?
- The values come from collected data, and the writing follows a spec. Rotating the same sentences through different combinations would turn the whole set into duplicates. So before delivery, our tooling counts whether every page actually carries different values.
- Does this work for an existing site?
- Yes. URLs and content that already appear in search move over intact, and we build a redirect map from existing URLs to new ones first. A site with an existing footprint often moves faster than one starting from zero.
- What does it take to appear in AI answers?
- A document worth selecting has to exist on the web, and it has to be indexed. Those two things are what we build. What we deliver, how many, to what spec and when all go into the contract, and the search engine decides where documents appear.
- When will we see something?
- Measurement covers indexing and search results. The 53 sites we actually ran all appeared in search after an average of 33 days (Naver Search Advisor). That is our own record, though; the timeline for your site depends on where it stands today.
- Will the price go up if results come in mid-engagement?
- Your price is set at kickoff and isn’t tied to performance. You decide the scope of the next cycle after reviewing the report.
Have a question that isn’t listed? Send it through our free audit request and we’ll answer it there.
Here’s how we decide which stage fits you
We open your site, check what is indexed and which queries it appears for, and reply with what to fix first.