Queries
How to tell which queries still offer a chance to be cited
For informational queries that ask for a definition or a how-to, documents from outside the top search results have been observed being cited. Commercial queries such as recommendations, rankings and comparisons overlap almost entirely with the top results, so a new document rarely gets cited. Budget goes only to queries with citation opportunities.
- 01Citation opportunities that remain
- 02How we choose which queries to target
- 03The same criteria applied to different industries
Citation opportunity
Citation opportunities that remain
How much AI answer sources overlap with the top search results shows whether a new document still has a chance to be cited.
- Informational queriesCitation opportunity 71.4%
Documents outside the top results were also cited
- Commercial and comparison queriesNo citation opportunity
Every cited source overlapped with the top search results
From a Korean study of AI Briefing sources; its sample and methodology weren’t published. We use it only to read the direction.
Screening
How we choose which queries to target
Only queries that pass all four steps, in order, go into the production spec.
What is this query asking?
If it asks for a definition, method, procedure or deadline, it’s informational. If it asks for recommendations, rankings, comparisons or the lowest price, it’s commercial.
If it’s commercial, stop here. There’s no reason to look at the later steps.
What fills the top search results right now?
Search it yourself and look at the top 10 results. If they’re all ads, marketplaces and brand stores, there’s no room for a new document.
If community posts, blogs and public-agency documents are mixed in, the query has citation opportunities.
Can we answer it with facts?
Check whether the answer can come from data, experience and verifiable evidence that’s actually in your hands. If answering means summarizing other people’s writing, that document has no reason to be cited.
In regulated industries, also check whether the wording is permitted.
Is another page on our site already answering it?
If a page already answers the same question, improve that page instead of creating a new one.
Skip this check and your own pages end up competing with each other.
By industry
The same criteria applied to different industries
The kinds of queries that offer citation opportunities differ by industry. Target and excluded keywords for each industry are listed below; the examples are Korean search queries shown with English glosses.
Target keywords 32
- Is a linen shirt see-through in summer?린넨 셔츠 여름에 입어도 안 비치나요
- How to keep knitwear from pilling니트 보풀 안 생기게 관리하는 법
- Outerwear fits for broad shoulders어깨 넓은 체형에 맞는 아우터 핏
- Does a 100% cotton T-shirt shrink in the wash?면 100% 티셔츠 세탁하면 줄어드나요
- At what percentage does niacinamide start to irritate skin?나이아신아마이드 몇 퍼센트부터 자극이 있나요
- Ingredients not to combine with retinol레티놀과 함께 쓰면 안 되는 성분
- Where ceramide products go in a skincare routine세라마이드 제품 바르는 순서
- What’s different about silicone-free shampoo?실리콘 프리 샴푸는 뭐가 다른가요
- How many days does it keep in the freezer?냉동 보관하면 며칠까지 괜찮나요
- Air fryer temperature and time for reheating에어프라이어로 데울 때 온도와 시간
- What does a “no additives” label mean?무첨가라는 표시는 무엇을 뜻하나요
- Can leftovers be refrozen after opening?개봉 후 남은 것을 다시 얼려도 되나요
- How many days until swelling goes down after a dental implant?임플란트 후 붓기는 며칠이면 빠지나요
- How dentists decide between a root canal and an extraction신경치료와 발치는 어떤 기준으로 나뉘나요
- Foods to avoid while wearing braces교정 장치 착용 중 먹으면 안 되는 음식
- How often to get a dental cleaning스케일링 주기는 얼마가 적당한가요
- How many days you have to answer a certified demand letter내용증명을 받으면 며칠 안에 답해야 하나요
- The deadline to file an inheritance renunciation상속포기 신고 기한은 언제까지인가요
- How many years back an amended income tax claim can go종합소득세 경정청구는 몇 년까지 가능한가요
- Provisional attachment vs. provisional injunction가압류와 가처분은 어떻게 다른가요
- Webhooks vs. polling웹훅과 폴링은 어떻게 다른가요
- What you need to add SSOSSO를 붙이려면 무엇이 필요한가요
- What to check when migrating data데이터 이관할 때 확인해야 할 항목
- On-premises vs. cloud cost structure온프레미스와 클라우드 비용 구조 차이
- How early and regular college admissions timelines overlap수시와 정시 지원 일정은 어떻게 겹치나요
- How middle school grades are calculated중학교 내신 산출 방식
- How many years language test scores stay valid어학 시험 유효기간은 몇 년인가요
- When to start preparing for arts and athletics auditions예체능 실기 준비는 언제 시작하나요
- What to check on a renovation quote인테리어 견적서에서 꼭 확인해야 할 항목
- What drives demolition costs철거 비용은 무엇에 따라 달라지나요
- What happens when defects appear during construction공사 중 하자가 생기면 어떻게 처리하나요
- When moving quotes add extra charges이사 견적에서 추가 요금이 붙는 경우
Excluded keywords 24
- Brand name + lowest price, discount, coupon브랜드명 + 최저가, 할인, 쿠폰
- Product category + recommendations, rankings, top 10상품군 + 추천, 순위, TOP10
- Direct comparisons with other brands타사 브랜드와의 직접 비교
- Product line + recommendations, rankings제품군 + 추천, 순위
- Queries asserting functional effects such as whitening or wrinkle care미백, 주름개선 등 기능성 효과를 단정하는 질문
- Effectiveness comparisons with other products타사 제품과의 효과 비교
- Queries asserting health effects such as weight loss or immunity다이어트, 면역 등 건강 효과를 단정하는 질문
- Brand + recommendations, rankings브랜드 + 추천, 순위
- Price comparisons가격 비교
- Area + medical specialty + recommendations, rankings, best clinics지역 + 진료과 + 추천, 순위, 잘하는 곳
- Comparisons with other clinics타 병원과의 비교
- Treatment testimonials치료 경험담 형식
- Area + practice area + recommendations, best firms지역 + 분야 + 추천, 잘하는 곳
- Outcome claims such as win rates or tax savings rates승소율, 절세율 같은 성과 표현
- Comparisons with other firms타 사무소와의 비교
- Category + recommendations, alternatives, comparisons카테고리 + 추천, 대안, 비교
- Competitor vs. us comparison queries경쟁사 vs 자사 비교 질문
- Pricing comparison tables가격 비교표
- Area + subject + recommendations, rankings지역 + 과목 + 추천, 순위
- Comparisons of acceptance rates or grade gains합격률, 성적 향상 폭 비교
- Comparisons with other academies타 학원과의 비교
- Area + business type + recommendations, rankings, best providers지역 + 업종 + 추천, 순위, 잘하는 곳
- Price comparisons between providers업체 간 가격 비교
- Lowest-price queries최저가 질문
For excluded keywords, AI answer sources are nearly identical to the top search results, which leaves little room for a new document, and regulated industries face limits on the wording itself. That’s why target keywords come first.
Online store marketing
쇼핑몰 마케팅
Citation opportunity · Questions about choosing and caring for products
Cosmetics marketing
화장품 마케팅
Citation opportunity · Questions about ingredients and how to use products
Food brand marketing
식품 브랜드 마케팅
Citation opportunity · Questions about storage, cooking and ingredients
Dental clinic marketing
치과 마케팅
Citation opportunity · Questions about symptoms and treatment
Law firm marketing
법률사무소 마케팅
Citation opportunity · Questions about procedures and deadlines
B2B content marketing
B2B 콘텐츠 마케팅
Citation opportunity · Questions about concepts, integrations and requirements
Private academy marketing
학원 마케팅
Citation opportunity · Questions about admissions rules and prep timelines
Interior renovation marketing
인테리어 마케팅
Citation opportunity · Questions about cost breakdowns and process
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