Citation reach by channel
Where you publish decides which AI answers can cite you
Posts on Naver Blog are unlikely to be cited by ChatGPT and other global AI search engines: Naver Blog’s robots.txt disallows external AI search crawlers. Naver, on the other hand, has written that AI Briefing is likely to summarize posts that already appear well in its regular search results. Korea and the rest of the world need separate plans from the start.
- 01AI answer citation reach by publishing channel
- 02Why the same post gets different results
- 03What Naver itself wrote about AI Briefing sources
Citation reach by channel
AI answer citation reach by publishing channel
Rows are the channels where you publish; columns are the AI search services that produce answers. Each intersection has its own status.
| Publishing channel | Naver AI Briefing | Global AI search engines (ChatGPT, Perplexity, Claude) |
|---|---|---|
| Your own website | LimitedFor health and public-information topics, Naver names web documents and institutional sites as sources | CitableOnce robots.txt allows AI search crawlers, your pages become citation candidates |
| Naver Blog and Cafe | CitableThe core of the creator content Naver names as the basis of AI Briefing | Blockedrobots.txt disallows AI search crawlers and AI training crawlers (checked directly on 2026-09-13) |
| Korean communities (DC Inside, Clien, theqoo) | Not measuredNo Korean study has measured this cell. That doesn’t mean citation can’t happen | LimitedDC Inside disallows some AI search crawlers, and theqoo and Clien had no robots.txt (checked directly on 2026-09-13) |
Where it appears
Why the same post gets different results
Google AI Overviews
Almost everything depends on the document’s own quality and indexing
A page becomes a candidate when it ranks well, has an extractable structure and carries trust that can be verified elsewhere. Documents on your own domain become assets as they are.
Naver AI Briefing
Naver says posts that already appear well in its regular search results are more likely to be summarized
Naver, the Korean search portal, writes that AI Briefing draws on creator content such as Blog, Cafe and Clip (short video) and on content from trusted sources. For health and public information, it names web documents and institutional sites as sources.
Global AI search engines
robots.txt is the first condition
If OAI-SearchBot, Claude-SearchBot or PerplexityBot is disallowed, a page can’t be a source for those answers regardless of its quality. On your own domain, you can allow them directly in robots.txt.
Naver
What Naver itself wrote about AI Briefing sources
Sentences from the official Naver Search blog about AI Briefing and its sources, quoted in the original Korean with our translation.
2026-05-26 · Naver Search official blog
“AI 브리핑은 기본적으로 기존 검색 결과에 잘 노출 되는 양질의 글을 AI 브리핑 요약에 사용할 가능성이 높습니다.”
Our translation: “AI Briefing is basically more likely to use high-quality posts that already appear well in existing search results for AI Briefing summaries.”
2025-10-17 · Naver Search official blog
“최신 의료 기술, 신약, 의학계 주요 이슈 등도 신뢰할 수 있는 출처의 웹 문서만 선별하여 보여드립니다.”
Our translation: “For the latest medical technology, new drugs and major issues in medicine as well, we select and show only web documents from trustworthy sources.”
2025-10-24 · Naver Search official blog
“AI 브리핑은 주요 정책 정보와 공공 서비스 설명이 필요한 기관 사이트에 우선 적용됩니다.”
Our translation: “AI Briefing is applied first to institutional sites that need to explain key policy information and public services.”
2025-09-05 · Naver Search official blog
“예를 들어, 특정 웹사이트가 어떤 성격의 출처인지, 사이트의 구성이나 내용이 신뢰할 만 한지, 대중의 일반적인 인식이 어떠한지 등 종합적으로 고려할 수 있습니다.”
Our translation: “For example, it can comprehensively consider what kind of source a particular website is, whether the site’s structure and content are trustworthy, and how the public generally perceives it.”
What we do with this
- We plan for Korea and for global search separately. Naver Blog posts are disallowed for external AI search crawlers in robots.txt.
- For Naver, we first create posts that appear in Naver’s search results for the query. That’s the order Naver’s own citation criteria describe.
- For topics such as health and public information, where Naver names web documents and institutional sites, we make your domain’s role as a source clear.
- Documents on your own domain are built as assets for Google and global AI search engines, where you decide crawl access yourself.
That’s why “write plenty of blog posts and AI will pick them up” doesn’t hold. Decide first which answers you want to appear in, then build the assets that fit.
Naver announced a unified ranking model, which shows web, blog and cafe results in a single section, as an A/B test on 2025-11-24. In the official blog’s post list (2024-04 to 2026-08-26) we found no post announcing a full rollout. Last checked 2026-09-14.
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